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Adidas (combined with Reebok) is largest sportswear manufacturer in Europe and the second biggest in the world. The name Adidas is simply a linguistic blend of words combining the founder, Adi Dassler's first and last name.  Adidas leads the pack in designer collaborations i.e. (Raf Simon, Rick Owens, Yohji Yamamoto, Kanye West, Alexander Wang). They also gave Mark Gonzales carte blanche to do weird shoe designs 10 years before anyone was paying any attention, that in itself should give credence to their vision. *Sidebar the CEO from 1993-2002 was Robert Louis-Dreyfus who is also Elaine's Cousin.