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Brain Dead is the brain child of Kyle Ng and Ed Davis. Ed started doomsday store in Melbourne, and Kyle is also responsible for the niche tech-sportswear label AXS Technology and now-defunct Farm Tactics. I carried Farm Tactics back in the day, I once styled a whole restaurant staff in their indigo henley's. Ed founded Doomsday store in Melbourne and runs Heavytime Publishing with Rob Cordiner and Todd Jordan. Their cornerstone for clothing is mostly an esoteric mix of art, off-kilter references, lo-fi graphics but they also drop records which I'm keen on. If you want to see more of them check them out at Dover Street Market or UnionLA